As Veracity Technologies grows, I sometimes struggle to avoid it taking up all of my free time. When I worked in the corporate world, I would average a 45-50 hour work-week. During crunch times, it often stretched to 55 hours/week and over some weekends. Owning a start-up is different. It is a big part of what I do 7 days a week. I am blessed that my husband is supportive of my endeavors! It’s good to be able to bounce ideas off of...
I was in my favorite store, Hobby Lobby, earlier in the week when I spied something I haven’t seen in years… a model of the Saturn V rocket. It was included in the AMT Man in Space Rocket Set. My parents bought me a Saturn V model rocket kit when I was 12 and so enamored with NASA’s space program. On Sunday, July 20, 1969, we were at Grandma & Grandpa Heiden’s house sitting in front of a B&W TV to watch Neil...
I spent most of the morning moving a web site to a new server. My eyes were sore and I had a headache…probably because it was way past lunch. I drove to a Chinese restaurant not far from my office…hoping for a quiet lunch and a chance to get caught up on some reading. I opened the door for an elderly woman and a man…probably her son. They were seated before me and I ended up in the booth behind them. I got my soup and sat down....
Today’s online marketing often turns traditional marketing plans on their proverbial head. Niche products often overtake traditional stalwarts and customer relationships become a thing of the moment. So, where am I going with this? The concept of the long tail will force you to rethink your marketing strategy if you want to be successful in today’s business climate and achieve a competitive advantage. Back in 2006, Chris Anderson...
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