Posts made in April, 2012

Using the Long Tail in Business

Today’s online marketing often turns traditional marketing plans on their proverbial head. Niche products often overtake traditional stalwarts and customer relationships become a thing of the moment. So, where am I going with this? The concept of the long tail will force you to rethink your marketing strategy if you want to be successful in today’s business climate and achieve a competitive advantage. Back in 2006, Chris Anderson...

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Reform 1745 – Fountain Pen of the Week

It’s been quite a while since I’ve used my fountain pens. This past Sunday evening my eyes gravitated towards one of the Reform 1745′s in my collection. I filled it with Private Reserve Blue Suede ink. Ahh, an acquaintance has been renewed! This German-made pen writes smooth on  a variety of papers. Fountain Pen Network member Kaweco wrote a nice little post on the history of the Reform pen. Please check it out but note you...

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